PPC and paid advertising can be one of the most cost effective and highly targeted means of reaching your audience online. As a Google and Bing accredited marketer I am able to deliver search advertising campaigns of the highest standard. The success of a paid advertising campaign lies in the ROI it delivers. Starting with an understanding of your business and your goals, I always set ambitious ROI targets and achieve them time and again for my clients.
PPC stands for pay-per-click, a type of internet marketing in which advertisers will pay a certain amount each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website, rather than attempting to gain visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword or phrase that is related to their business offering. For example, if I was to bid on the keyword “Digital Freelancer,” my advert might show up in the top spot on the Google search results page.
The cornerstone of any successful PPC campaign is good quality keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions. Finding high-quality, low-cost pay-per-click keywords is the key to high ROI in your PPC campaign.
A lot of PPC campaigns I see, unfortunately, are full of broad keyword matches. These generally result in low-quality traffic or simply do not generate any traffic at all. I always identify the high traffic search terms relevant to your service or product and bid on which is producing you sales and leads.
Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list.
Once known as Google Product Search, now simply Google Shopping. Google Shopping is basically the adverts with images in the Google search results. This is not to be confused with Google AdWords, which is a text only based service.
You want your ads to stand out from the sea of mediocrity and catch the eye of your potential customers. I will create a range of different adverts for each of your campaigns and monitor them to make sure the best performing ads are showing at the right time.
Many businesses are struggling to get extra and cheaper leads. Click to call campaigns are specially designed to only show on mobile devices that can make phone calls. This means every click you pay for can be a phone call to your business.