Contact Details

Alan Bryson Digital Freelancer

16 Aberfeldy Avenue


South Lanarkshire

G72 0TB


Landline: 01698 643273

Mobile: 07789644270

Is Email Marketing Relevant ?

Is Email Marketing Relevant ?

The short answer: Yes!
There are many blogs,articles and videos on the Internet posing a similar question. Invariably the same conclusion is drawn with the backing of good statistics. Email marketing is very much alive and relevant in 2017 and will continue to be so. Its relevance extends to both businesses and customers alike and as a result of this many industries continue to experience growth.
Even with the arrival of social media and mobile ‘smart’ devices consumers still prefer email for ‘commercial’ communication. If you’ve ever received newsletters, emails promoting products or discounts, these are all forms of email that fall under the commercial category.
Email marketing is a versatile and effective marketing tool, which is constantly being used by businesses and marketers worldwide. It can be can be used to ‘reach-out’, ‘engage’, ‘convert ‘or ‘bring-in’ consumers; regardless, of which marketing channels businesses use to market themselves in. It can also be used to acquire new customers or retain existing ones. Its role in a long term and overarching marketing strategy can vary as it can be used as a way to enhance the marketing effort or actually be the marketing effort in specific cases.
The landscape in which businesses use email communication to engage consumers has been changing and because of this, email marketing has undergone many shifts. Marketing techniques, strategies, business appreciation and technological advancements have gone hand in hand in evolving this tool. From a business perspective, it’s a tool which can bring significant Return on Investments (ROI) and retain consumer loyalty. From a consumer perspective it can connect them with the latest deals and account information for example. All of this can be personalised so that the consumer only sees what is relevant to them.
The big question; will it remain relevant beyond 2017?
If the past and present trend are anything to go by, then yes, it is an industry that will evolve and still be relevant until something revolutionary comes along and transforms the way we communicate. One thing you can count on is that mobile smart devices will play a bigger role in email marketing . Statistics from Litmus have shown that over 50% of emails are being opened on mobile devices. We can only expect this figure to grow over time and with that the way we interact and engage with emails will change – thanks in part to technological advancement which will continue to push the email marketing boundary.
If you are interesting in finding out how email marketingcan benefit your business and help grow your business, feel free to get in contact with me.