Are you having trouble attracting new website visitors? Would you like to remind past visitors about your products and services once they’ve come and gone from your site? Is your site traffic just running way too low?
Display marketing is a great way to grow your online exposure and increase brand awareness by placing banner images and videos onto other relevant websites.
Display marketing generally has 2 pricing models, Cost per click (CPC) and Cost per thousand impressions (CPM). With millions of websites accepting display banner advertisements, managing the placements requires experience and expertise.
I will ensure your adverts are seen by the right customers due to strategies of behavioural targeting and search re-targeting.
The Google Display Network, monitors and evaluates the browsing habits of web users in order to supply ads which are likely to be of interest. Google manipulates online display advertising by matching user behaviour and site content with relevant advertisements.
Retargeting or remarketing is an essential part of any digital marketing strategy
It takes time, effort, and commitment to optimise digital display advertising and ensure the maximum return, and luckily I have the skill set to aid you through the process.
From text ads to interactive ads, there’s almost no limit to the possibilities that display advertising offers. I am always keeping track of new trends and features of the Google Display Network, Bing Ads, Amazon Ads and more.
Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on. Retargeting allows you to show ads directly to visitors after they’ve left a site or landing page, providing multiple shots at the conversion.
That is why retargeting has become an essential tactic in the digital marketer’s arsenal. It increases the effectiveness of all other marketing efforts, increasing brand awareness, strengthening brand recall, and driving customers down the funnel to ultimate conversion.