alan bryson

Who Am I?

My name is Alan Bryson. I am a digital freelance marketing expert based in Lanarkshire, Scotland.
I am a Google AdWords, BingAds, Analytics & HubSpot certified digital marketing consultant. My work is exceptional and I have more than eight years of experience. I provide bespoke digital marketing services to startups, small and medium-sized enterprises (SMEs), brands and agencies that want to increase their return on investment (ROI) via online channels. These services include, but aren’t limited to, pay-per-click (PPC), content marketing, email marketing, video marketing and social media marketing.

My work is exceptional, and my testimonials speak for themselves. My digital marketing methods are carefully researched and innovative, anticipating both the function of the search engines and the intent of the people using them, your customers.


You are my greatest asset. Without you, none of my skills and expertise would have any meaning.  Therefore, I want you to be comfortable working with me and knowing exactly what I’m doing for you every step of the way. Furthermore, I help to empower you to make the right decisions for your business. It’s important to me for you to feel confident about the decisions we are making for all your digital marketing strategies.

You will know without any doubts exactly what you are being billed for on all your invoices. Every detail is itemised so that if you have any questions, you know what to ask without spending valuable time trying to narrow it down. I am always very pleased and happy to answer all questions about anything. Read my testimonials from my many clients and feel free to ask them about their experience.


Without tracking, your digital marketing efforts are simply guessing. Even when something works, without tracking, you have no idea what you did that actually worked. Every part of the digital marketing strategy I develop for you is 100% tracked, so that we know exactly what happened, why it happened and who we were interacting with when it happened. You will know how people searched, how they found you, how they interacted with the platform, and how the visit converted.. All impressions, clicks, posts, mentions and conversions are 100% tracked, and you receive all this information in clear and comprehensive reports that will enable you to make the decisions that will move your business forward.

What Is Digital Marketing?

What is digital marketing? In simplest terms, it refers to anything and everything included in your online marketing endeavours. Also sometimes referred to as data-driven marketing, it covers the marketing of all products and services using digital technology on the Internet, on mobile phones, and any other digital environment.

A critical part of digital marketing is Search Engine Optimisation, often simply referred to as “SEO.”  Perhaps of equal importance for many companies is Search Engine Marketing (SEM) or Pay Per Click (PPC) advertising. These forms of marketing are often included in other forms of digital marketing, such as content marketing, influencer marketing, social media marketing and e-books.

Digital marketing is not limited to the aforementioned, but also encompasses e-mail marketing, re-marketing, video marketing, SMS, MMS and automated mobile services. With the staggering increase in conversions being recorded via video marketing campaigns, both online and on mobile phones and tablets, digital marketing is no longer only about text and desktops!

The reality is that digital marketing encompasses any digital platform already in place, and will almost certainly be part of any new digital technology for interfacing with the public that comes out in the future.

Digital marketing offers huge advantages for your business to reach your target audience. It is possible to use very wide range of tactics in this arena. These include:

SEO, inbound marketing, content marketing, online PR and native advertising;  social media marketing and its twin, social media optimisation;  PPC;  affiliate marketing;  marketing automation (eg. Hootsuite); and traditional email marketing.

However, any or all of these will only be effective when properly implemented. That is where it pays to hire a professional digital marketing specialist.  This eliminates guesswork and brings the greatest ROI for your advertising pounds.