I am a freelance digital marketing specialist based in Hamilton, Lanarkshire. My honest and transparent digital marketing work speaks for itself. I deliver a personal, passionate and tailored service to each one of my clients. It doesn’t matter if my client is a large multi-national company or a small local business. I strongly believe that there’s no such thing as a ‘one-size-fits-all’ approach to digital marketing. I am a Google Adwords, BingAds, Analytics and HubSpot certified freelance digital marketing consultant with more than eight years of experience. My digital marketing skills include providing bespoke digital marketing services to start-ups, SMEs, brand and agencies with a desire to increase their ROI via online channels.
The kind of digital marketing strategy that I implement is built on first identifying what is and isn’t working, enabling me to build a customised strategy that is uniquely designed for your business.
My digital marketing methods are well-researched and innovative, anticipating the intent of your customers and the functions of the search engines. In today’s marketplace with more and more search engines such as Google using Artificial Intelligence (AI) as part of their ever-evolving algorithm, it’s important to stay abreast of all the changes, or your business will certainly be left behind.
If you want your business to succeed in today’s very digital world, it’s imperative to take it online if it’s not already there. Even if it has operated successfully for generations before the Internet, it must have an online presence today, or your competition is going to take your place.
Contact me to discover how I can help you successfully make the transition. If you’ve already established an online presence, I will show you how to take it to the next level.
With the proper strategies in place, Digital Marketing will continuously increase your income, return on investment (ROI) and reputation. I can help you develop the appropriate strategies regardless of your industry or audience. My proven online marketing services include pay per click (PPC), social media advertising, social media management, email marketing, re-marketing and video marketing. It is critical in this 21st century digitised world to understand how important the marketing of a website is. Without the right marketing strategies in place, there is little point in investing money into a good website.
Social media has quite literally exploded in this century. Social media advertising has followed this boom, as more and more people spend time on Facebook, Twitter, LinkedIn, Youtube, Pinterest, Tumblr and more. When properly used, social media is a highly effective channel to promote your brand. Furthermore, it is the perfect platform for staying in contact with your customers while meeting new ones. Combined with informative blogs, social media helps build your brand and visibility on Google and the other search engines. Social media is not something you set and forget. Due to the power of social media interaction, it requires constant management to keep your business relevant to your followers. I provide customised social media management packages designed for your business, regardless of size.
Email marketing speaks directly to your existing customers. It has the power to instantly and compellingly place your message before clients you already have begun a relationship with, forming a vital part of your online marketing strategy. Email marketing allows you to fully and accurately track and analyse your marketing strategies, while very effectively building trust and loyalty. It is cost effective and makes sure your business and you are remembered. My email marketing service is fully managed from initial creation through delivery of your marketing content. My services include the option of setting up your monthly newsletter and managing your prospect email marketing lists. By integrating the latest marketing automation technology, I am able to ensure that your email marketing converts to sales with every campaign.
Social media is growing at an exponential rate. The internet is massive, yet a very high percentage of internet users are using social media to interact with one another, get news, buy and sell items and services, and simply to amuse themselves. In early 2017, there are almost 2 billion users on the world’s largest social media platform, and virtually all internet users now use some form of social media. This makes it an exceptionally important place to advertise, yet it must be done correctly. My services will build awareness for your brand, generate traffic to your site, promote your content and build a following.
Google Analytics is a proven, scientific and accurate tool for effective marketing and data-driven decisions. It is very effective when set up correctly by someone who knows how to do it. I have extensive experience in properly configuring Google Analytics accounts. By taking the time to carefully study and understand your marketing objectives, I am able to design compelling solutions matched to your business’ unique requirements. My strategies ensure that the reports generated are business focused and actionable, my campaigns are fully tracked from first contact through micro-conversions, to the final point of conversion.
Properly implemented, pay per click (PPC) advertising can be the most effective and cost efficient means that exist for reaching your target audience online. Because I am an accredited Google and Bing marketer, I am able to create the very highest quality and successful search engine marketing campaigns. If not done properly, PPC advertising can be prohibitively expensive and ineffective. Done correctly based on an understanding of your business and goals, I am able to set and deliver very ambitious ROI targets that make PPC advertising an excellent choice for your business.
Display marketing effectively grows your online exposure while increasing your brand awareness. This is achieved by strategic placement of banner images and videos on other relevant websites. Pricing for display marketing can be calculated one of two ways. Cost per click (CPC) only charges you when one of your links is clicked, while cost per thousand impressions (CPM) is based on a fixed price for every thousand times your ad is displayed. In order to be seen by your target audience, they must be placed on suitable websites. This requires experience and expertise. My services ensure your message is seen by the proper audience, based on the science of behavioural targeting and search re-targeting.
With the technology now available, video marketing has become widespread and very effective.. In fact, it has been shown in numerous test cases that adding video to a marketing campaign increases conversions by 64% to a staggering 84%. One company reported that visitor’s were 144% more likely to purchase after seeing a product video than those who did not. In fact, video now appears in well over 50% of the top 100 search results. By implementing custom video marketing strategies for your unique business, I can help raise your conversion rate, too.
Search engine optimisation (SEO) is critical to your online business success. SEO is often considered the most critical part of digital marketing success. This is what raises your site’s rank for the categories your business fits in so that people who are searching for products or services such as you offer will find you. This means your site needs to be high on page one of search results, or you might as well not exist. If you don’t know how to do it properly, you will not rank high enough, and you will not be seen. My services fine tune and optimise your site to rank high in your niche.
Digital Marketing is known for its extensive use of acronyms, jargon and constant evolution. For those who are experienced in traditional offline marketing, but who are not as familiar with the digital marketing channels, these courses help you sort and understand everything with ease and clarity.
There is never any obligation when you talk to me, and it’s always free. I’m passionate about my work and love to talk to people about their hopes, dreams, desires and needs for their businesses. It’s easy to get in touch with me! Just use this handy form.
Alternatively contact me by phone on 01698 643273 or 07789 644270 . If I am unable to answer, please leave a voicemail and I will get back to you as soon as I can. You can also use the chat window at the bottom of the page to send a quick message to me. If I’m on the site, I will get back to you immediately.